Increasing Demand for Buyers Agents in the Rental Crisis

Australia’s property management sector is facing heightened competition as agencies prioritise rent rolls to stabilise income amid fluctuating sales volumes and tighter margins. Recurring rental revenue has become central to business valuations including stronger collaboration with buyer’s agents, who sit upstream in the investor journey and influence future property management demand.

Industry experts highlight that partnering with buyer’s agents creates a consistent pipeline of investor clients who value long-term performance, tenant stability and asset optimisation. These relationships improve leasing outcomes, streamline compliance and generate repeat business as investors continue expanding their portfolios, benefiting both property management and sales divisions.

Rather than focusing on referral fees, agencies are encouraged to build partnerships around shared outcomes, transparency and investor success. By exchanging market insights and maintaining open communication, property managers and buyer’s agents can form strategic alliances that strengthen business sustainability and deliver better results for clients across the property lifecycle.

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References

Garman, L. (2026) Why buyer’s agents are becoming central to the battle for rent rolls, PMX. Available at: https://www.realestatebusiness.com.au/property-management/31212-why-buyer-s-agents-are-becoming-central-to-the-battle-for-rent-rolls.