BSB42415 Certificate IV in Marketing and Communication

Course overview

The Certificate IV in Marketing and Communication is designed to introduce learners to the fundamentals of marketing communication concepts and practices in business. The units cover a broad range of topics applicable to the marketing and communications industry, giving learners insight and skills in the following areas of study of consumer behaviour, target market, media planning and buying, strategic marketing and research, Digital marketing, creative communications and website marketing production.
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Entry requirements

To be eligible to enrol into this course, learner must:

  • be 18 years old or older
  • ensure the stable network connection through any type of devices including PCs, laptops, tablet PCs and smartphones (apply for distance learners)
  • Upon acceptance of your enrolment, you will be required to complete the electronic Language, Literacy and Numeracy (LLN) assessment.


Maximum study duration of 12 months.

Mode of delivery

  • Face to Face learning: traditional classroom-based learning at the designated training location.
    (Location: L5, 12-14 O’Connell St, Sydney NSW 2000)
  • Distance/online learning: digital classroom based that includes self-directed learning

Career opportunities

  • Marketing and Communications Officer
  • Media, advertising, or public relations officer
  • Copywriter or content writer
  • Market research assistant

Assessment methods

Summative assessments may include written/oral questions, practical/observational assessments, and project works with discussion

Course Fee

  • Fee for service: $5,500
  • Please contact us at or alternatively on 02 9223 1868 to discuss the payment plan.
Course structure

There are 12 units of competency to complete; 5 core units and 7 elective units.

5 Core units Unit code Unit title
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
7 Elective units Unit code Unit title
BSBCUS401 Coordinate implementation of customer service strategies
BSBINM401 Implement workplace information system
BSBLDR502 Lead and manage effective workplace relationships
BSBMKG408 Conduct market research
BSBMKG413 Promote products and services
BSBMKG419 Analyse consumer behaviour
BSBRES401 Analyse and present research information

Completion / Certification

Students who successfully complete all 12 units of competency as stated in the Course Structure will be issued with BSB42415 Certificate IV in Marketing and Communication. Students who successfully complete some units of competency will be issued with a Statement of Attainment for the nationally accredited unit(s) in which they have been deemed competent.

This qualification is recognised nationally under the Australian Qualifications Framework.