Master Class

Master Class Programmes

Master Class: Marketing


Topic Areas:

  • Marketing ethics and following the rules
  • How best to use the media
  • Print media/advertisements
  • Electronic media/advertisements
  • Creating a multi-platform digital advertisements
  • A marketing audit – What is it?
  • Interactive media production
  • Marketing – Crisis Management Plans
  • Fundraising and sponsorship activities
  • Public Relations (PR)


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Master Class: Finance


Topic Areas:

  • The payroll monster
  • What is the offer?
  • Managing Employee Rehabilitation (Work cover)
  • Keeping the PR programme under control
  • Fundraising & Sponsorship – the cost?
  • When it all goes to much – Plan B?
  • Unleashing innovation – but at what price?
  • Do you “take the risk”?
  • The cost of sustainability
  • Who’s idea was that – the cost of protecting Intellectual Property


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