This course applies to individuals with a sound theoretical knowledge base in marketing and communication who demonstrate a range of managerial skills to ensure that functions are effectively conducted in business area. Typically, they would have responsibility for the work of other staff and lead teams.
Entry to this qualification is limited to those individuals who:
After successfully achieving BSB52415 Diploma of Marketing and Communication, eligible students may develop through the Marketing and Communication pathway to:
Online Learning: 1200 hours
Blended Learning: 52 weeks
Graduates at this level will have specialised knowledge and skills for paraprofessional or highly skilled work as:
| Total 12 Units: 3 Cores* + 9 Electives | |
|---|---|
| BSBMKG507* | Interpret market trends and developments |
| BSBMKG523* | Design and develop an integrated marketing communication plan |
| BSBPMG522* | Undertake project work |
| BSBADV507 | Develop a media plan |
| BSBFIM501 | Manage budgets and financial plans |
| BSBLDR502 | Lead and manage effective workplace relationships |
| BSBMKG501 | Identify and evaluate marketing opportunities |
| BSBMKG502 | Establish and adjust the marketing mix |
| BSBMKG506 | Plan market research |
| BSBADM502 | Manage meetings |
| BSBMKG514 | Implement and monitor marketing activities |
| BSBMKG515 | Conduct a marketing audit |
Students that successfully complete all 12 units of competency as stated in the Course Structure will be issued with BSB52415 Diploma of Marketing and Communication. Students who successfully complete some units of competency will be issued with a Statement of Attainment for the nationally accredited unit(s) in which they have been deemed competent.
