The Diploma of Marketing and Communication allows learners to develop sound theory, knowledge and practical experience in marketing in order to progress career prospects in marketing and communication management.
Learners will gain expertise in communication methods, marketing principles & concepts, public relations, digital & social media plus leadership. Students will undertake industry relevant projects providing them with exposure to working in the marketing and communication fields.
BSB52415 Diploma of Marketing and Communication
Course overview
Entry requirements
To be eligible to enrol into this course, learner must:
- be 18 years old or older
- have completed 5 core units of BSB42415 Certificate IV in Marketing and Communication
- ensure the stable network connection through any type of devices including PCs, laptops, tablet PCs and smartphones (apply for distance learners)
- Upon acceptance of your enrolment, you will be required to complete the electronic Language, Literacy and Numeracy (LLN) assessment.
Duration
Maximum study duration of 12 months.
Mode of delivery
- Face to Face learning: traditional classroom-based learning at the designated training location.
(Location: L5, 12-14 O’Connell St, Sydney NSW 2000) - Distance/online learning: digital classroom based that includes self-directed learning
Career opportunities
- Advertising
- Brand Manager
- Customer Relationship Manager
- Marketing Manager
- Marketing Researcher
- Customer Service Manager
- Marketing Consultant
- Media Planner
- Sales Manager
Assessment methods
Summative assessments may include written/oral questions, practical/observational assessments, and project works with discussion
Course Fee
- Fee for service: $7,000
- Please contact us at support@brighten.edu.au or alternatively on 02 9223 1868 to discuss the payment plan.
Course structure
There are 12 units of competency to complete; 3 core units and 9 elective units.
3 Core units | Unit code | Unit title |
BSBMKG507 | Interpret market trends and developments | |
BSBMKG523 | Design and develop an integrated marketing communication plan | |
BSBPMG522 | Undertake project work | |
9 Elective units | Unit code | Unit title |
BSBADV507 | Develop a media plan | |
BSBFIM501 | Manage budgets and financial plans | |
BSBLDR502 | Lead and manage effective workplace relationships | |
BSBMKG501 | Identify and evaluate marketing opportunities | |
BSBMKG502 | Establish and adjust the marketing mix | |
BSBMKG506 | Plan maket research | |
BSBADM502 | Manage meetings | |
BSBMKG514 | Implement and monitor marketing activities | |
BSBMKG515 | Conduct a marketing audit |
Completion / Certification
Students who successfully complete all 12 units of competency as stated in the Course Structure will be issued with BSB52415 Diploma of Marketing and Communication. Students who successfully complete some units of competency will be issued with a Statement of Attainment for the nationally accredited unit(s) in which they have been deemed competent.
This qualification is recognised nationally under the Australian Qualifications Framework.
