BSB42415 – Certificate IV in Marketing and Communication


This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Entry Requirements

There are no stated entry requirements for this qualification

Study Pathways

After successfully achieving BSB42415 Certificate IV in Marketing and Communication, eligible students may develop through the Marketing and Communication pathway to:

  • BSB52415 Diploma of Marketing and Communication; to
  • BSB61315 Advanced Diploma of Marketing and Communication


Online Learning: 1200 hours
Blended Learning: 52 weeks

Career Opportunities

Graduates at this level will have theoretical and practical skills and knowledge for specialised or skilled work as:

  • Account coordinator
  • Assistant account planner
  • Direct marketing officer
  • Marketing coordinator
  • Marketing officer
  • Market research assistant
  • Public relations officer
  • Media buyer
  • Media planner

Course Structure

Total 12 Units: 5 Cores* + 7 Electives
BSBCMM401* Make a presentation
BSBCRT401* Articulate, present and debate ideas
BSBMGT407* Apply digital solutions to work processes
BSBMKG417* Apply marketing communication across a convergent industry
BSBMKG418* Develop and apply knowledge of marketing communication industry
BSBCUS401 Coordinate implementation of customer service strategies
BSBINM401 Implement workplace information system
BSBLDR502 Lead and manage effective workplace relationships
BSBMKG408 Conduct market research
BSBMKG413 Promote products and services
BSBMKG419 Analyse consumer behaviour
BSBRES401 Analyse and present research information

Exit Point/Award

Students that successfully complete all 12 units of competency as stated in the Course Structure will be issued with BSB42415 Certificate IV in Marketing and Communication. Students who successfully complete some units of competency will be issued with a Statement of Attainment for the nationally accredited unit(s) in which they have been deemed competent.