This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
There are no stated entry requirements for this qualification
After successfully achieving BSB42415 Certificate IV in Marketing and Communication, eligible students may develop through the Marketing and Communication pathway to:
Online Learning: 1200 hours
Blended Learning: 52 weeks
Graduates at this level will have theoretical and practical skills and knowledge for specialised or skilled work as:
| Total 12 Units: 5 Cores* + 7 Electives | |
|---|---|
| BSBCMM401* | Make a presentation |
| BSBCRT401* | Articulate, present and debate ideas |
| BSBMGT407* | Apply digital solutions to work processes |
| BSBMKG417* | Apply marketing communication across a convergent industry |
| BSBMKG418* | Develop and apply knowledge of marketing communication industry |
| BSBCUS401 | Coordinate implementation of customer service strategies |
| BSBINM401 | Implement workplace information system |
| BSBLDR502 | Lead and manage effective workplace relationships |
| BSBMKG408 | Conduct market research |
| BSBMKG413 | Promote products and services |
| BSBMKG419 | Analyse consumer behaviour |
| BSBRES401 | Analyse and present research information |
Students that successfully complete all 12 units of competency as stated in the Course Structure will be issued with BSB42415 Certificate IV in Marketing and Communication. Students who successfully complete some units of competency will be issued with a Statement of Attainment for the nationally accredited unit(s) in which they have been deemed competent.
