Marketing is more than a concentration within a business operation. More accurately, it describes a collection of skills that are useful in any career. As a professional discipline, marketing is a vital function of any business’ operation. It explores customer perceptions and journeys as primary sources of profit. It also utilises various data to make smart and insightful business decisions.
On a broader scale, marketing skills exceed the business world and are used in many careers. Even outside of a traditional marketing role, people benefit from knowing the fundamental values that connect people, brands, and businesses.