Diploma of Marketing & Communication

BSB52415 – Diploma of Marketing & Communication

COURSE DESCRIPTION

This course applies to individuals with a sound theoretical knowledge base in marketing and communication who demonstrate a range of managerial skills to ensure that functions are effectively conducted in business area. Typically, they would have responsibility for the work of other staff and lead teams.

Entry Requirements

Entry to this qualification is limited to those individuals who:

  • Have completed all core units in BSB42415 Certificate IV in Marketing and Communication

Study Pathways

After successfully achieving BSB52415 Diploma of Marketing and Communication, eligible students may develop through the Marketing and Communication pathway to:

  • BSB61315 Advanced Diploma of Marketing and Communication

Duration

Online Learning: 1200 hours
Blended Learning: 52 weeks

Career Opportunities

Graduates at this level will have specialised knowledge and skills for paraprofessional or highly skilled work as:

  • Account manager
  • Account planner
  • Advertising account manager
  • Advertising creative director
  • Advertising manager
  • Marketing manager
  • Marketing team leader
  • Product manager
  • Public relations manager

Course Structure

Total 12 Units: 3 Cores* + 9 Electives
BSBMKG507* Interpret market trends and developments
BSBMKG523* Design and develop an integrated marketing communication plan
BSBPMG522* Undertake project work
BSBADV507 Develop a media plan
BSBFIM501 Manage budgets and financial plans
BSBLDR502 Lead and manage effective workplace relationships
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG509 Implement and monitor direct marketing activities
BSBMKG537 Develop a social media engagement plan
BSBPUB504 Develop and implement crisis management plans

Exit Point/Award

Students that successfully complete all 12 units of competency as stated in the Course Structure will be issued with BSB52415 Diploma of Marketing and Communication. Students who successfully complete some units of competency will be issued with a Statement of Attainment for the nationally accredited unit(s) in which they have been deemed competent.